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LinkedIn

Last Update 8 months ago
Thought Leadership
Thought leadership on LinkedIn is about becoming a trusted expert in your field by consistently sharing valuable, original insights. It's not just about what you know, but how you communicate it to spark conversations and build a reputation as a credible authority. By strategically sharing your unique perspectives, you can establish yourself as a go-to source for knowledge and guidance within your industry.
7 articles Lauren Erasmus
LinkedIn Strategy
Showing up consistently on LinkedIn isn’t just about posting—it’s about planning with purpose. A clear content strategy helps you stay visible, build trust, and speak directly to the people you want to impact. Without a plan, your message gets lost. With one, you lead the conversation.
32 articles Lauren Erasmus and Elle Roberts
Branding
In today's competitive landscape, your **LinkedIn brand** is essential. It's more than a digital resume; it's a dynamic representation of your professional identity. A strong brand helps you stand out, opening doors to new opportunities, establishing you as a thought leader, and building trust. By taking control of your professional narrative, you can strategically shape how others perceive you and significantly impact your career.
5 articles Lauren Erasmus
Profile Optimization
Optimizing your LinkedIn profile boosts visibility, credibility, and connection by turning it into a compelling showcase of your personal brand and professional value.
27 articles Lauren Erasmus and Elle Roberts
LinkedIn Campaigns
LinkedIn campaigns are important because they strategically amplify your message to a highly targeted professional audience, driving brand visibility, engagement, and quality leads where decisions are made.
2 articles Lauren Erasmus
Lead Generation
LinkedIn is ideal for lead generation because it connects you directly with decision-makers in a professional context, allowing you to build trust, showcase expertise, and nurture high-quality relationships that convert.
7 articles Lauren Erasmus
Your Numbers
📊 Knowing your numbers is crucial because it empowers smarter decisions, reveals what’s working (and what’s not), and keeps your strategy aligned with your goals and growth.
3 articles Lauren Erasmus
Content
A golden thread is important in content because it weaves a consistent message, tone, and purpose throughout, ensuring clarity, cohesion, and emotional resonance that guides your audience from start to finish
14 articles Lauren Erasmus and Elle Roberts
Messages
Customized messaging is important because it speaks directly to your audience’s specific needs, values, and goals—making your communication more relevant, personal, and persuasive.
3 articles Lauren Erasmus
Sales Funnel
Maintaining a sales funnel is important because it provides a structured path for guiding prospects from awareness to conversion, helping you track progress, optimize engagement, and sustain consistent revenue growth.
7 articles Lauren Erasmus
Convert
Conversion is important because it turns engagement into tangible results—whether that's leads, sales, sign-ups, or meaningful actions that drive business growth and impact.
4 articles Lauren Erasmus
Community
Building a strong community, or "tribe," on LinkedIn means fostering meaningful relationships beyond just a large network. It's about creating a space where professionals can connect and grow together. By actively engaging with your audience and facilitating conversations, you can cultivate a loyal community that benefits everyone involved.
10 articles Lauren Erasmus
Social Proof
Your LinkedIn profile might look polished—but without recommendations, it’s missing the proof that builds trust. Skipping them doesn’t just leave a gap—it leaves a ghost. In a platform built on credibility, social proof isn’t optional. It’s your reputation’s loudest advocate.
13 articles Lauren Erasmus and Elle Roberts
Events
Since the onset of COVID-19, online meetings have shifted from convenience to necessity—redefining how we connect, collaborate, and conduct business. What began as a temporary solution quickly evolved into a cornerstone of modern communication, breaking geographic barriers and enabling teams, clients, and communities to stay productive and engaged from anywhere. In a post-pandemic world, virtual meetings aren’t just a backup plan—they’re a strategic asset.
1 article Lauren Erasmus
LinkedIn Careers
We help professionals build standout profiles, grow their networks, and unlock new opportunities using smart, actionable LinkedIn tactics. Whether you're job hunting, pivoting, or positioning for promotion — this is your space to grow with clarity and confidence
14 articles Lauren Erasmus
Return on investment
Managing ROI in business is crucial because it helps organizations measure the effectiveness of their investments, optimize resources, and drive sustainable growth. By tracking return on investment, companies gain clear insights into which strategies deliver value, reduce wasteful spending, and improve profitability. Strong ROI management ensures smarter decision-making, competitive advantage, and long-term financial success
1 article Lauren Erasmus

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